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A total of 14 Indonesian fashion designers, including 7 from West Java, are preparing to fly to New York, USA, to present their products at an event on the sidelines of New York Fashion Week. 2023.

At the event called New York Fashion  Indonesia Fashion Week (NYIFW) with Indonesian Fashion and Art  Festival (IFAF) 2023, Minister of Tourism and Creative Economy of the Republic of Indonesia Sandiaga Salahuddin Uno highly appreciated the IFAF in collaboration with NYIFW to show the fashion designer’s work will take place on February 11, 2023.

New York Fashion Week Indonesia 2023 will be held on Cruise Ship Pier 36 with various guests ranging from New York’s KJRI characters, some diplomats from friendly countries to enthusiasts fashion. There are more than 120 fashion products on display.

With the experience of displaying international products, Sandi hopes that designers can be more creative, competitive, and confident to export their fashion products. The Indonesian fashion designers that will be participating are Lady Dahlia, Hanny Lovelly, Bens Zuebarca, Defrico Audy, Yumna Shiba, Anggodo, Eva Yasul and Dewi x Malik Moestaram.

There are also Rudi Sularso (Bagus Butik Indonesia), Faisal Fatich (Bagus Butik Indonesia), Fenta House by Feny Ardian, Decantique by Ning Santoso, Layka by Fitri and Ansania Premium x Kantiss.

Fashion designers have the opportunity to build a brand image
IFAF founder, Lina Marlina Ruzhan, and wife of the Deputy Governor of West Java Law, Ruzhanul Ulum, revealed that in addition to being facilitated for fashion shows, designers also have the ability to be known through small shows and opening galleries in the city. by Delaware on February 13, 2023 so creators can register to sell their products there.

Lina hopes that this activity will continue not only in New York, then similar events in Milan, Amsterdam, Paris and London. IFAF can also contribute to the mission of introducing Indonesian culture through fashion. “Our hope, of course, is that creative friends will be more open to ideas and the spirit of working not only at home but also abroad,” says Lina.

With the experience of appearing overseas, Lina continued, the market will bring even more value to a fashion brand. Because when appearing in international events, the value of the product also increases.

“What is certain is that when we have displayed our products abroad, necessarily when we return to Indonesia, the market will see it. The more you believe in that, the better the healing,” he said.

According to Lina, the goal of IFAF is a form of motivational microeconomics. Especially in the areas of the creative economy, fashion and the arts can grow and improve.

Kemenparekraf Director of Food, Crafts, Design and Fashion Yuke Sri Rahayu said that IFAF and NYIFW initiated the activity. To display the work of Indonesian fashion designers who have been successfully selected to appear at New York Fashion Week Indonesia 2023. When asked about the goal, IFAF committee chair Hanny Lovely said it was not great. He wants only local fashion designers to perform on the international stage.

One of the Indonesian fashion designers from West Java Yumna, under the brand Yumna Shiba, admits that he is happy as a young designer to be able to exhibit his work at NYIFW 2023.

One of the fashions he will be showcasing is Sukaregang Garut’s signature leather motorcycle jacket, themed around Cirebon’s signature Mega Mendung batik design. 

Read full article here: Products from Seven West Java Fashion Designers To Be Showcased in New York (pasjabar.com)

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Taking advantage of the New York Fashion Week (NYFW) 2023, a number of Indonesian designers will show off their creations at the New York Indonesia Fashion Week (NYIFW) side event. One of them is Yumna Shiba.

The young 18-year-old designer will be showcasing his collection called the Bikers Collection. A total of 12 looks using monochrome colors, namely black, gray, white, and brown, will be shown in the show that takes place on the cruise ship on Saturday, February 11, 2023.

He admitted that working on the collection was quite lightning because the time he had was only two months. He is grateful to be able to complete the entire collection that carries the concept of masculine casual.

“But, the collection will be six for men and six for women,” he said.

Yumna became the youngest designer in the troupe brought by the Indonesia Fashion and Art Festival (IFAF). She only completed her education at the Islamic Fashion Institute Bandung after graduating from junior high school, as well as becoming the youngest graduate on campus last year.

“Now immediately focus on work, but if there is an offer of S2 study abroad, God willing, you want to follow,” said Yumna.

In addition to expanding the market, said Sandiaga, the presence of local fashion players at New York Indonesia Fashion Week is also expected to expand connections and insights in terms of product design. “By opening up these insights suddenly they have connections, experiences so that the designs they produce can be more varied and more confident,” he said.

Director of the Creative Industries of Fashion, Design, and Culinary of the Ministry of Tourism and Creative Economy/Baparekraf, Yuke Sri Rahayu added that the Ministry of Tourism and Creative Economy fully supports the publication of IFAF’s participation in New York Indonesia Fashion Week. “One of our efforts is publication through this weekly brief,” said Yuke.

Yuke also said he would coordinate with the Ministry of Trade and the Ministry of Industry to bring Indonesian designers to the stage of official fashion weeks in various countries. “We’re going to try to collaborate,” Yuke said.

Citing Vogue, this year’s New York fashion week will highlight designer Raul Lopez’s Outer label after winning this year’s accessory designer title in America. She will present the closing show of fashion week on the last day and continue by staging pop ups at the Faurschou Gallery in New York from February 15–17, 2023.

Previously, the local modest brand Indonesia again penetrated the curation at the international fashion week. Zeta Prive will perform at New York Fashion Week (NYFW) 2023 on February 10–15, 2023.

“It is a matter of pride for the existence of the work of the nation’s children in the international fashion world. The fashion show will present masterpieces that present innovations in today’s fashion world,” said Trisha Chas, Owner of Zeta Prive during a press conference in Jakarta, Monday (30/1/2023).

Zeta Privé’s participation is an invitation to the NYFW fashion show through the “Indonesia Now” group show. Six selected Indonesian designers will be featured on the NYFW runway, where each Indonesian designer will display 10 looks.

New York as the world’s business, art and fashion center city has always been a topic of conversation. Based on this inspiration, Zeta Privé used the city as inspiration for the theme of the collection entitled “The Talking Point”.

This collection is present for 10 elegant, modern and ready-to-wear modest wear women’s clothing that is the spirit of American Style. A touch of soft yet versatiles color palette such as a palette of cream, ghost amer pink, harbour blue, basile, innuendo and sound sugar.

Read full article here: https://www.liputan6.com/lifestyle/read/5202440/desainer-muda-indonesia-bawa-jaket-kulit-garut-ke-new-york-indonesia-fashion-week

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In the Weekly Brief with Sandi Uno at Sapta Pesona Building, Central Jakarta, Monday (6/2/2023), Minister of Tourism and Creative Economy/Kabaparekraf Sandiaga Salahuddin Uno said that this participation is expected to expand the connections and also the market of Indonesian fashion players to the international market, especially in New York, United States, as well as expand the horizons of local fashion players. “New York is not only a fashion center, but also world trade and finance,” sandiaga said.

In the Weekly Brief with Sandi Uno at Sapta Pesona Building, Central Jakarta, Monday (6/2/2023), Minister of Tourism and Creative Economy/Kabaparekraf Sandiaga Salahuddin Uno said that this participation is expected to expand the connections and also the market of Indonesian fashion players to the international market, especially in New York, United States, as well as expand the horizons of local fashion players. “New York is not only a fashion center, but also world trade and finance,” sandiaga said.

In addition to expanding the market, said Sandiaga, the presence of local fashion players at New York Indonesia Fashion Week is also expected to expand connections and insights in terms of product design. “By opening up these insights suddenly they have connections, experiences so that the designs they produce can be more varied and more confident,” he said.

Director of the Creative Industries of Fashion, Design, and Culinary of the Ministry of Tourism and Creative Economy/Baparekraf, Yuke Sri Rahayu added that the Ministry of Tourism and Creative Economy fully supports the publication of IFAF’s participation in New York Indonesia Fashion Week. “One of our efforts is publication through this weekly brief,” said Yuke.

This event was also attended by echelon I and II officials within the Ministry of Tourism and Creative Economy /Baparekraf online and offline. Also present were IFAF founder Lina Marlina; and IFAF Chair, Hanny Lovely.

I Gusti Ayu Dewi Hendriyani

Head of Communication Bureau

Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Read full article from Press Release: Kemenparekraf Supports IFAF to Participate in New York Indonesia Fashion Week 2023

Kemenparekraf / Baparekraf

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Parekraf and IFAF support the New York Indonesia Fashion Week program.

Dream – Indonesian fashion products as well as the work of Indonesian designers, it takes a lot of support from all parties to penetrate the global market. One of them is conducted by the Indonesia Fashion and Art Festival (IFAF).

IFAF is a program initiated to make fashion and art products from Indonesia penetrate the international world. Later, IFAF will show the works of Indonesian fashion designers who passed the curation to be present at New York Indonesia Fashion Week 2023.

This program was also created to uplift Indonesian culture through art and cultural activities that combine with a series of other activities.

In addition, this program was also created with the hope that it can open the horizons of Indonesian designers to be more enthusiastic about showing their work not only domestically.

“So just motivate your friends, go there more,” said IFAF founder Lina Marlina during a weekly press conference (Menparekraf/Kabaparekraf) Monday, February 6, 2023.

This event was also created to open the horizons of Indonesian designers. This is to increase potential, add connections, experiences, and be more collaborative and varied in making the design.

After returning to Indonesia, designers are expected to have more confidence. Business planning, product promotion and other marketing details are also getting better.

“Usually when we have displayed our products abroad, whether we want it or not, when we go home, it turns out that the market in Indonesia is seeing, so going home is more trusted, the work is also God willing, the more extraordinary, the better,” said Lina Ruzhan, wife of the Deputy Governor of West Java.

Meanwhile, the Chairman of IFAF, Hanny Lovely said that this activity has a target of bringing many designers to the international scene through the New York Indonesia Fashion Week event, and the upcoming one at Milan Fashion Week.

The implementation of New York Indonesia Fashion Week 2023 is also supported by the Indonesian Ministry of Tourism and Creative Economy. This event is planned to be held on February 11, 2023 on a cruise ship.

One of the fashion products that will be displayed is the work of young designer Yumna Siba. Yumna designed a fashion product for bikers, namely jackets whose material is made of Garut sheepskin and combined with mega cloudy batik with laser motif details.

“So there Yumna will lift Megamendung from Cirebon, so that it will be known in New York,” he said.

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